Will Cryptocurrency-Based Loyalty Programs Thrive as Coin Prices Rise? Empirical Evidence from a Ride-Hailing Platform (with Hyeokkoo Eric Kwon, Jaywon Lee, and Daegon Cho)
In preparation for submission
Presented at CIST 2025
Two Sides of Same-Day Delivery: Evaluating the Spillover Effects of Platform Fulfillment on Third-Party Sales (with Daegon Cho, Soo-Haeng Cho, Jin Soo Han, and Yeongwoo Kim)
Under revision for resubmission to Manufacturing & Service Operations Management
1st decision: Reject and Resubmit
Presented at CIST 2023 and INFORMS Annual Meeting 2024
Conference Proceedings
Euro Bae, Joonhyuk Yang, Sunghan Ryu. Ad Aversion and In-App Purchases. International Conference on Information Systems 2024 Proceedings 25.
Euro Bae, Daegon Cho. Do Token Incentives Work? An Empirical Study on a Ride-Hailing Platform. International Conference on Information Systems 2019 Proceedings 5.
Teaching
Instructor, UNIST School of Business Administration
MGT201 Management Information Systems (Fall 2023, 4.88/5.00)
