AI in Online Marketplaces, Data-Driven Platform Design, E-Commerce, Platform Operations
Working Papers
Will Cryptocurrency-Based Loyalty Programs Thrive as Coin Prices Rise? Empirical Evidence from a Ride-Hailing Platform (with Hyeokkoo Eric Kwon, Jaywon Lee, and Daegon Cho)
Under revision for the 3rd round review at Manufacturing & Service Operations Management
1st decision: Reject and Resubmit; 2nd decision: Major Revision
Presented at CIST 2025
Two Sides of Same-Day Delivery: Evaluating the Spillover Effects of Platform Fulfillment on Third-Party Sales (with Daegon Cho, Soo-Haeng Cho, Jin Soo Han, and Yeongwoo Kim)
Under revision for resubmission to Manufacturing & Service Operations Management
1st decision: Reject and Resubmit
Presented at CIST 2023 and INFORMS Annual Meeting 2024
Work in Progress
AI Agents in Sponsored Advertising
Pitfalls of Quantity-Based AI Content Limits
Conference Proceedings
Euro Bae, Joonhyuk Yang, Sunghan Ryu. Ad Aversion and In-App Purchases. International Conference on Information Systems 2024 Proceedings 25.
