Education

• KAIST College of Business
  • Ph.D. Candidate in Management Engineering
  • M.S. in Management Engineering
• POSTECH
  • B.S. in Industrial & Management Engineering

Research Interests

• E-Commerce, Platform Operations, User Engagement

Working Papers

• Will Cryptocurrency-Based Loyalty Programs Thrive as Coin Prices Rise? Empirical Evidence from a Ride-Hailing Platform (with Hyeokkoo Eric Kwon, Jaywon Lee, and Daegon Cho)
  • Under Major Revision at Manufacturing & Service Operations Management
• Two Sides of Same-Day Delivery: Evaluating the Distributional Effects of Platform Fulfillment on Third-Party Sales (with Daegon Cho, Soo-Haeng Cho, Jin Soo Han, and Yeongwoo Kim)
  • In Preparation for Submission

Work in Progress

• Ad Aversion and In-App Purchases (with Joonhyuk Yang and Sunghan Ryu)
  • Presented at ICIS 2024
• Data (Center) Economy: The Impact of Data Centers on Firm Performance in Developing Economies (with Jiyong Park)
  • Accepted at AMCIS 2025

Teaching

• Instructor, UNIST School of Business Administration
  • MGT201 Management Information Systems (Fall 2023, 4.88/5.00)