Education

• KAIST College of Business
  • Ph.D. Candidate in Management Engineering
  • M.S., Management Engineering
• POSTECH
  • B.S., Industrial and Management Engineering

Research Interests

• AI in Online Marketplaces, Data-Driven Platform Design, E-Commerce, Platform Operations

Working Papers

• Will Cryptocurrency-Based Loyalty Programs Thrive as Coin Prices Rise? Empirical Evidence from a Ride-Hailing Platform (with Hyeokkoo Eric Kwon, Jaywon Lee, and Daegon Cho)
  • Under revision for the 3rd round review at Manufacturing & Service Operations Management
    • 1st decision: Reject and Resubmit; 2nd decision: Major Revision
  • Presented at CIST 2025
• Two Sides of Same-Day Delivery: Evaluating the Spillover Effects of Platform Fulfillment on Third-Party Sales (with Daegon Cho, Soo-Haeng Cho, Jin Soo Han, and Yeongwoo Kim)
  • In preparation for resubmission to Manufacturing & Service Operations Management
    • 1st decision: Reject and Resubmit
  • Presented at CIST 2023 and INFORMS Annual Meeting 2024

Work in Progress

• AI Agents in Sponsored Advertising
• Pitfalls of Quantity-Based AI Content Limits

Conference Proceedings

• Jiyong Park, Euro Bae. Data (Center) Economy: The Impact of Data Centers on Firm Performance in Developing Economies. Americas’ Conference on Information Systems 2025 Proceedings 5.
• Euro Bae, Joonhyuk Yang, Sunghan Ryu. Ad Aversion and In-App Purchases. International Conference on Information Systems 2024 Proceedings 25.
• Euro Bae, Daegon Cho. Do Token Incentives Work? An Empirical Study on a Ride-Hailing Platform. International Conference on Information Systems 2019 Proceedings 5.

Teaching

• Instructor, UNIST School of Business Administration
  • MGT201 Management Information Systems (Fall 2023, 4.88/5.00)