Education
- KAIST College of Business
- Ph.D. Candidate in Management Engineering
- M.S., Management Engineering
- POSTECH
- B.S., Industrial & Management Engineering
Research Interests
- Online Marketplaces, Platform Operations, User Engagement
Working Papers
- Will Cryptocurrency-Based Loyalty Programs Thrive as Coin Prices Rise? Empirical Evidence from a Ride-Hailing Platform (with Hyeokkoo Eric Kwon, Jaywon Lee, and Daegon Cho)
- Under Major Revision at Manufacturing & Service Operations Management
- Two Sides of Same-Day Delivery: Evaluating the Distributional Effects of Platform Fulfillment on Third-Party Sales (with Daegon Cho, Soo-Haeng Cho, Jin Soo Han, and Yeongwoo Kim)
- Will be submitted soon
Work in Progress
- Ad Aversion and In-App Purchases (with Joonhyuk Yang and Sunghan Ryu)
- Presented at ICIS 2024
- Data (Center) Economy: The Impact of Data Centers on Firm Performance in Developing Economies (with Jiyong Park)
- Accepted at AMCIS 2025
Teaching
- Instructor, UNIST School of Business Administration
- MGT201 Management Information Systems (Fall 2023, 4.88/5.00)